Informal Marketing
What working with us
actually looks like
If you are a Managing or Founding Partner at a boutique firm and you have been wondering what this engagement really involves, this is that conversation. Before we have had it.
How we work · the journey
Month 1
We get under the skin of your firm
Before a single word goes live, we do the work most people skip. We spend real time learning your business. What you are trying to grow, how you win clients, what the partners are genuinely brilliant at and why the market is not seeing it yet. We speak to the right people inside your firm, understand your commercial goals, and build a strategy that uses social to serve the business. Not the algorithm. You approve everything before we move. Nothing goes live until you say so.
Month 2 onwards
Execution, built for the long game
This is where it gets interesting. Content is created, reviewed, and signed off before it goes anywhere. Every single time. From here, the work compounds. Reputation is not built in a sprint. It is built in the slow, deliberate accumulation of being exactly right, in exactly the right rooms, at exactly the right moment.
Every month
Numbers that mean something
At the end of each month you receive a clear report. Not a spreadsheet full of numbers that require a decoder ring. Specific, plain-English evidence of what moved. Which conversations started, which decision-makers in your market are paying attention, and what we are doing next because of it. The 1st report after your 1st full month of posting will always open with wins. Real, named ones. Because you should know early that this was worth it.
Every quarter
A half day that does the heavy lifting
4 times a year, we run a focused content session together. Images, video, or whatever the strategy calls for. Around 4–6 hours of your time per quarter. That is the most intensive thing we ask of you. Outside of that, your diary stays yours.
What this actually asks of you
1 conversation a month. Usually 30–60 minutes where we extract what we need and you stay across what is happening. In the early stages, you will review content before it goes live. As trust builds and we find our rhythm together, that changes. We become an extension of your firm. The part that runs without you having to think about it. Your name, your voice, your reputation. Handled.
The goal is for you to think about this less than you already do. Not more.
What we are actually doing
We are not a content agency that posts on your behalf and calls it strategy. We work on something more valuable than that. How your firm is perceived by the people who matter most, at the precise moment they are deciding who to call.
Brand positioning, voice, strategy, content creation, channel management, and monthly data analysis. We work across personal profiles and company pages and will always tell you plainly where your effort is best placed.
Our promise
We will never promise you follower counts or vanity metrics dressed up as success. We will promise you that the right people will start to recognise your firm. And we will show you the evidence of that, every single month.
The first month guarantee
After your 1st full month of posting, your report will open with specific, named wins. Real moments where the right people noticed, responded, or moved closer. So you can see, early, that this was worth it.
The practicalities
How we engage
Monthly retainer. Reputation is not built in a campaign. We are not interested in short-term optics.
Investment
Retainers start from £2,000 per month, depending on scope and channels.
Ready for something to finally change?
Send me a message on LinkedIn. We will have a real conversation, figure out if we are the right fit, and take it from there.
Message me on LinkedIn